That was then:
Armed with an article from MacUser magazine on writing HTML, in 1996 I created the first Wilde Bunch webpage. At first I used the word processor on my Mac (ClarisWorks 4) for the code, and the vector drawing application FreeHand for the graphics. I soon discovered a number of shareware and low priced commercial applications to help author web pages. Here is a PDF of homepage from 1997.
This is now:
Original graphics were created using Lemke Software's Graphic Converter, Stone Design's Create, and Macromedia Freehand (which was killed by Adobe). Currently, Apple Preview.app, and Pixelmator are in use.